Hope is not an effective marketing strategy. Hoping that your dormant customers will open your email and purchase is only driving the costs of your email program higher and higher.

StormPost's win-back and reactivation program will help you drive sales from non-responsive members of your email subscriber file - on a CPA basis.

According to analysts, more than 80% of all email addresses are unresponsive to offers, even from retailers with whom they have prior purchase relationships. Despite the failure of these list members to respond, email marketers continue to market to them again and again.

Mailing campaigns today are flawed for one basic reason: offers are not timed for the recipient. Marketers tend to send offers in batches, ignoring the fact that their subscribers may not be able or available to open the mail when it's sent. By the time they have a chance to check their inbox, the message is buried by newer messages and also loses relevance.

It is time to change this pattern!

Despite paying the same amount to deliver email to addresses that don't open as to those that do, marketers continually target unresponsive addresses in the hopes that the next message will be the magic bullet that leads them to open, click and purchase. So, why do marketers dedicate more than 90% of the email budget to sending to these addresses? Because, when done right, email produces the highest ROI of any marketing tool available today.

StormPost leverages the full ROI benefits of the email channel by marketing to your non-performing list members on a performance-basis. In other words, you only pay for your email communication if the members of your list performed an action, such as an open, click or purchase.

StormPost's Performance Marketing Service offers numerous benefits and will also help augment your seasonal marketing initiatives.

• Does not require you to change ESP's
• Does not require setup fees or deployment minimums
• Experienced Creative team works with your staff to craft and test offers
• Provides you with leverage over your current ESP
• Performance pricing: you win, we win.