Everything your customers do online can be used to deepen your communication with them in the future. But only a comprehensive level of insight will help you target customers based on their behavior to deliver the right message to the right customer at the right time.

By combining Coremetrics LIVEmail's behavioral targeting offering with Datran Media's advanced segmenting capabilities, StormPost clients can execute win-back, reactivation and renewal campaigns, regardless of whether the client uses another Email Service Provider (ESP).

• Easy to use
• Pre-built segments
• Automated
• Seamless ESP integration
• Flexible
• Target any segment or behavior
• Add product offers
• Easy to optimize
• User profile building
• Integrated marketing analytics tracking and reporting

StormPost 4.0 is the only platform that leverages Coremetrics behavioral data to trigger personalized offers and deliver them to the Facebook inbox, as well as regular email inboxes .StormPost pulls Coremetrics LIVE Profiles data to identify specific audience segments. That, coupled with Datran Media's targeted ad serving and StormPost's social media integration with Facebook, enables marketers to deliver personalized and relevant online messaging through the most relevant channel.

• Segment most frequent shoppers to regularly send details on the latest product additions of interest to them.
• Leverage personalized offers through Coremetrics Intelligent Offer or through Datran Media's Exchange Online (EO) to deliver targeted offers to recent cart abandoners to encourage them to come back and complete a transaction.
• Leverage Datran Media's Exchange Online (EO) to deliver targeted promotions based upon the customers' past purchasing preferences both within and without your company's product line.
• Make exclusive offers to highest value customers.
• Send automated, individualized up-sell offers to entire customer base based on last purchase date.