Feature List
The Most Comprehensive Email Marketing Program on the Planet!
Choose a category below:
List Management
| Multiple list management |  |
| Quarantine system automatically tests new email address | |
| Copy, merge, purge options | |
| Automated bounce and block management | |
Content Management and Optimization
| Multiple list management | |
| Multi-format campaign content support | |
| Automatic detection of appropriate recipient format | |
| Mail merge | |
| HTML template support | |
| Built-in HTML editor | |
| Return Path Message Checker | |
| Conditional content (if-then logic support) | |
| Dynamic web content fetch | |
| Integrated image manager | |
| Sophisticated A/B Split, multivariate testing | |
| Automated Content Optimization on the fly |  |
Tracking and Personalization
| Automated multi-touch/Follow-up campaigns option | |
| Advanced segmentation | |
| Activity-based (open, clickthrough, clickstream) | |
| Demographic | |
| Behavioral | |
| Easy to use query tool | |
| Unlimited demographic fields | |
| Recurring, automated campaigns | |
| Precise scheduling | |
| Refer-a-friend viral marketing | |
| Real-time triggered message (action/time) | |
| Welcome messages | |
| Password reminders | |
| Abandoned shopping cart recovery | |
Administration
| Multiple User | |
| List level access control | |
| Private label option | |
Security
| Secure web interface | |
| SSL support | |
| Control over outgoing IP addresses | |
Support
| Remote or on-site training | |
| 24/7 technical support (email, web, phone, instant message) | |
| ISP delivery consulting and management | |
| Content design services | |
| Full service campaign management available | |
Delivery Analysis
| High speed data import and synchronization | |
| ISP compatibility | |
| Return Path Assurance Systems reseller | |
| Domain delivery reporting | |
| OLAP reporting | |
| StormAlerts™ delivery notification | |
Integration
| Seamless integration with leading CRM applications | |
| IronPort, Port25 PowerMTA, Return Path, Lashback and UnsubCentral compatibility for ultimate deliverability | |
| SOAP APIs for: | |
| Creating and editing send templates | |
| Retrieving summarized mailing reports | |
| Retrieving detailed mailing reports | |
| Automated export | |
| SOAP testing tools | |
OS and Database Compatibility
| Operating Systems | |
| Linux | |
| Microsoft Windows | |
| Sun Solaris | |
| Databases | |
| MySQL | |
| Microsoft SQL Server | |
| Data synchronization APIs | |
| Flat file over FTP, email | |
| SOAP/SML/Web services | |
| Direct database access | |
Campaign Reporting and Tracking
| Real-time statistics and reporting (detailed, graphical) | |
| Email-a-Report (graphical and secure link) | |
| Member-specific reports | |
| Clickthrough, clickstream, and ROI tracking | |
Regulatory Compliance
| CAN-SPAM compliance tools | |
| Supports all major email authentication standards (SPF, DomainKeys and Sender ID) | |
| Suppression list management | |
| Unsubscribe management | |
| Reputation Tab delivers reputation report cards for AOL, Juno, NetZero, Hotmail, Yahoo and SpamCop | |
| UnsubCentral compatibility | |
Inventory Management
| Complete visibility into email inventory | |
| Access controls for sales staff | |
| See Reserved, Scheduled and Unsold Inventory | |
| Automated monetization of remnant inventory through Exchange Online | |
| Run 3rd Party Offers on performance basis (revenue share) through Exchange Online | |
Ad-Serving
| Turn key | |
| Supports demographic, contextual and behavioral targeting | |
| Integrated with Datran Media's Exchange Online | |
Social Media
| Delivery to Facebook Accounts | |
