Email is valuable media and StormPost is the only ESP with an Inventory Management solution that provides email list owners with a way to quantify their total amount of email inventory, sold and available.
Your email campaigns are rich with valuable media inventory. However, many publishers are unaware of the inherent value of their email programs. Datran Media's Inventory Management solution provides publishers with a way to quantify their total amount of email inventory, sold and available. "Inventory" can be defined by the list owner and may include total number of email addresses as well as the frequency of "sends" to each email address over a period of time. Inventory Management will also provide the ability to run queries, do selects and report on "counts" on any data field, including demographics, psychographics and response history.
Unsold Inventory in email is lost forever unless remnant inventory is monetized. Unlock profit potential by providing a way for your ad sales team to quantify and monetize all available inbox ad inventory so nothing ever goes to waste. Customers can release this valuable inventory into Exchange Online (EO), a real-time ad marketplace where advertisers bid for distribution to your inbox media.
Inventory Management traditionally takes a lot of meticulous, timely work. StormPost streamlines the entire process!
- Optimize to maximize revenue
- Profit from unsold inventory
- Saves time for sales team to focus on selling
- Fully integrated into StormPost
- Sales logs in, views available inventory, runs queries, reserves inventory
- Campaign managers view booked inventory and easily jump into pre-filled mailing
- User role for Salesperson restricts access appropriately
