Relevance is more than reaching the right customer at the right time, it is achieving maximum response and ROI based on real-time customer demand. Datran Media's StormPost is the only enterprise-class system that allows publishers, brands and agencies deliver and generate revenue from highly relevant retention campaigns while maximizing online advertising inventory sales and lifetime customer value (LTV) across multiple channels.
Through a myriad of easy-to-use tools, StormPost simplifies the execution, analysis and monetization of customer messaging campaigns. Available as both a hosted software service (ASP) and a licensed version, StormPost gives ROI-focused marketers control over their messaging programs while offering external support and deliverability services.
- Reach receptive customers at the optimal moment for response
- Leverage auto-response advertising
- Communicate with Facebook™ subscribers in their environment
- Understand your customers with Coremetrics LIVEmail 2.0
- Manage inbox advertising inventory
- Secure, Scaleable, Cost-effective
"Clients include Microsoft, eDiets.com, eHarmony, Boston.com, and Turner Broadcasting System. Datran Media has continued to push the envelope of email marketing application features and deployment models by introducing performance-based pricing not only for acquisition-oriented mailings but also for promotional retention mailings. New features include mailing frequency caps, an inventory management system, and a unique interface for the ad sales team, making the solution highly suitable for newsletter publishers or marketers seeking to profit from unused ad space in their e-mail creative. The solution also boasts new automated testing capabilities, facilitating marketers' optimization of their mailings in real time. Furthermore, the company strengthened its partnership with several companies including Coremetrics and Microsoft. Datran Media's overall business continues to grow at a rapid rate, and it has demonstrated that such growth and scale have not diminished its account servicing capabilities."
Datran Media is a leading online marketing solutions provider that helps brands reach, acquire, retain, and monetize their ideal customers across multiple channels. Our digital media solutions allow advertisers to selectively interact with a consumer universe of over 175 million across a network of inbox, web and social media. Our messaging platform allows marketers to maximize the lifetime value of their customer-base through targeted email and social media campaigns, resulting in brand lift and maximum profit-per-customer.
In 2006, Datran Media increased its foothold on the email marketing industry with the acquisition of SKYLIST, a tier-one email service provider and deliverability leader. The integration of SKYLIST and Datran Media has helped make StormPost one of the leading email management systems in the world with the first-of-its-kind Inventory Management tool that allows marketers to manage ad inventory sales and Datran Media's Exchange Online (EO.com), the first real-time market exchange for cost-per-acquisition (CPA) media.
