The Datran Media Edge
Datran Media has integrated the power of targeted inbox marketing with the intelligence of state-of-the-art ad serving to create EO (Exchange Online), the first real-time market exchange for inbox + web media. EO allows publishers to secure revenue from valuable media inventory while helping advertisers reach a precise audience through multiple media channels.
Publishers: Monetize Inventory at the Click of a Button
- Publishers can monetize up to 100% of their inbox and web inventory
- Fully customizable rule set
- Easily release inventory through any one of Datran Media's proprietary solutions to maximize revenue
- BrandShield ensures creatives are safe and up to the highest industry standards
- Integrates with other APIs
Advertisers: Get Unparalleled Reach
- EO offers advertisers access to the highest quality media inventory
- Advertisers can manage their campaigns
- Performance-based media ensures maximum ROI
- Consumer Value Engine ensures delivery to relevant consumers
- Integrates with other APIs

















